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In a blog, I shared the “#1 greatest lesson for executive coaches” – to get over our own egos. To make the coaching about our clients, not about ourselves. If you took this advice to heart and are applying it, you are on your way to being a great coach!
There’s another piece of advice I have for you that is critical to being a successful executive coach. Get ready, this is going to sound a little harsh. Most of the executive coaches I meet are great coaches and horrible business people! They have no understanding of the business side of coaching. Additionally, they believe that because they are a good coach, clients will just come to them. This just isn’t so!
In order to have a successful and satisfying career in executive coaching, you’ve got to understand the business side of coaching (or you’ve got to partner with someone who does) and you’ve got to market yourself.
Below are five suggestions for you as you build your coaching business. Please post your comments, tips, and suggestions to this blog on my LinkedIn page. I would love to hear how you promote and manage your coaching business!
Keep in mind that as the pool of talented executive coaches grows, it’s only going to get tougher out there. Make peace with this reality, learn the business side of coaching, market yourself, and your career as a coach is going to be a lot more successful!