It’s Time to Tap the Power
of Public Imagination
From Superstruct, our massively public foresight game, to exhibits at Dubai’s Museum of the Future and San Jose’s Tech Museum, IFTF has for decades created immersive experiences to unleash people’s imagination and create new narratives that lead to lasting change. Our goal? Inspire individuals and organizations to think about the future, imagine what that future could look like, and apply that insight to make the world a healthier, more equitable, and more prosperous place.
That’s why we’re thrilled to announce two engaging, immersive public imagination projects that we hope you’ll visit and tap into your imagination.
First, IFTF has partnered with the Smithsonian to create a first-of-its-kind exhibition at the Arts and Industries Building (AIB) in Washington, D.C. We teamed up with the award-winning LAB at Rockwell Group and visionary investor SoftBank Group Corp. to create “FUTURES Beacons,” a large-scale technology interactive that opens on November 20. Visitors can create, debate, and shape their unique visions for the future through an interactive experience based on game design, psychology, and cutting-edge gesture controls.
Across the Atlantic, we’re also collaborating on the design of “The Great Imagination. Histories of the Future,” an exhibition at Madrid’s Fundacion Telefónica that runs until April 17, 2022. The exhibition immerses visitors in works of fiction from the 18th century to the present day, inspiring them to imagine alternative futures that mitigate the looming threat of climate change.
“Too often when we try to imagine a better world, our minds go blank,” says IFTF’s Jane McGonigal, director of game research and development. “What future, exactly, do we want to wake up in? We can learn to fill in those blanks with concrete and surprising ideas that are inspired by real innovations happening today. And it’s training our imagination that can help us build authentic hope for the future, even in the face of urgent global challenges such as pandemic recovery and climate change.”
Your imagination is sure to lead you to new ideas, technologies, stories, art, and ventures that can make the future better for us all. Let it out to play!
FUTURES Beacons opens November 20, 2021.
The Great Imagination. Histories of the Future runs until April 2022.