|WORD OF THE DAY|
|WORD OF THE DAY|
|1Relating to or expressing a wish or request.|
|Examples of Precatory in a sentence “Her letter had a precatory tone as she asked for money for the foundation.” “A marriage proposal is one of most commonly precatory experiences in life.”|
Birthdays: July 2021
Princess Diana – 1 July
Pamela Anderson – 1 July
Lindsay Lohan – 2 July
Margot Robbie – 2 July
Tom Cruise – 3 July
Julian Assange – 3 July
Harbhajan Singh – 3 July
Post Malone – 4 July
PV Sindhu – 5 July
Kevin Hart -6 July
50 Cent – 6 July
Sylvester Stallone – 6 July
Frida Kahlo – 6 July
Ranveer Singh – 6 July
Dalai Lama – 6 July
Sachin Bansal – 6 July
Ringo Starr – 7 July
MS Dhoni – 7 July
Rakeysh Omprakash Mehra – 7 July
Sourav Ganguly – 8 July
Tom Hanks – 9 July
Guru Dutt – 9 July
Nikola Tesla – 10 July
Sofia Vergara – 10 July
Alessia Cara – 11 July
Giorgio Armani – 11 July
Malala Yousafzai – 12 July
Harrison Ford – 13 July
Ken Jeong – 13 July
Patrick Stewart – 13 July
Conor McGregor – 14 July
Shiv Nadar – 14 July
Ariana Huffington – 15 July
Katrina Kaif – 16 July
Mallika Dua – 17 July
Vin Diesel – 18 July
Priyanka Chopra – 18 July
Kristen Bell – 18 July
Richard Branson – 18 July
Smriti Mandhana – 18 July
Benedict Cumberbatch – 19 July
Gisele Bündchen – 20 July
Naseeruddin Shah – 20 July
Robin Williams – 21 July
Selena Gomez – 22 July
Willem Dafoe – 22 July
Daniel Radcliffe – 23 July
Woody Harrelson – 23 July
Jennifer Lopez – 24 July
Amelia Earhart – 24 July
Azim Premji – 24 July
Pankaj Advani – 24 July
Matt LeBlanc – 25 July
Jim Corbett – 25 July
Sandra Bullock – 26 July
Jason Statham – 26 July
Mick Jagger – 26 July
Helen Mirren – 26 July
Kriti Sanon – 27 July
Disha Patani – 27 July
Nikolaj Coster-Waldau – 27 July
Dhanush – 28 July
Sanjay Dutt – 29 July
JRD Tata – 29 July
Arnold Schwarzenegger – 30 July
Lisa Kudrow – 30 July
Henry Ford – 30 July
Christopher Nolan – 30 July
Sonu Nigam – 30 July
Sonu Sood – 30 July
J.K. Rowling – 31 July
Kiara Advani – 31 July
Premchand – 31 July
Content marketing ideas:
- Listicle idea: X Lessons you can learn from Ariana Huffington’s life
- Infographic idea: X Best Tom Cruise movies to watch
- Video idea: X Outrageous Mick Jagger moments
- Podcast idea: Should Julian Assange be extradited?
|YOUR INSIGHT OF THE DAY|
|If you can dance and be free and not be embarrassed, you can rule the world.|
Amy Poehler – Actress-Writer-Comedian-Producer
Festivals: July 2021
Eid-ul-Adha/ Bakr Id – 20 July
Guru Purnima – 24 July
Content marketing ideas:
- Listicle idea: What are the observances during Bakr Id?
- Infographic idea: X Sweet dishes to prepare during Bakr Id
- Video idea: What is the significance of Guru Purnima?
- Podcast idea: How do impactful teachers change your lives?
Fun days: July 2021
International Joke Day – 1 July
World UFO Day – 2 July
International Plastic Bag Free Day – 3 July
World Chocolate Day – 7 July
International Rock Day – 13 July
World Snake Day – 16 July
World Emoji Day – 17 July
World Jump Day – 20 July
International Chicken Wing Day – 29 July
World Ranger Day – 31 July
Content marketing ideas:
- Listicle idea: X Myths around Area 51
- Infographic idea: X Chicken wing recipes you must try at least once
- Video idea: X Fun upcycling projects you can do at home
- Podcast idea: How can ingesting fish with microplastics affect your health?
July 2021 – Scatter Content Calendar
6 MIN READ
What’s new in July 2021?
As the scorching summer gives way to copious rains, India breathes a sigh of relief. Monsoon touches all aspects of our lives and people look for all kinds of information starting from monsoon skin to monsoon hair fall, to monsoon travel destinations, to monsoon fashion. This gives the brand a wide broad canvas to strike multiple relevant conversations with the customers this July 2021.
New TDS, TCS provisions applicable from July 1
Content marketing ideas:
- Listicle idea: What are the changes that have been implemented according to the new rules?
- Infographic idea: X apps that can help you file your taxes
- Video idea: TDS vs TCS: How do they differ?
- Podcast idea: Is it necessary to take a re-look at our country’s taxation system?
GST Day – 1 July 2021
This day marks the anniversary of the implementation of the Goods and Services Tax.
Content marketing ideas:
- Listicle idea: How does GST benefit businesses?
- Infographic idea: What are the different GST slabs applicable across products?
- Video idea: The steps it took for GST to be implemented
- Podcast idea: A look back: has GST actually been helpful?
National Doctor’s Day – 1 July 2021
This day is celebrated to recognize the contributions of doctors to individual lives and communities.
Content marketing ideas:
- Listicle idea: What are the most difficult specializations for doctors to master?
- Infographic idea: Which countries have the best doctor-to-patient ratio?
- Video idea: A year in the pandemic: Stories of doctors who worked tirelessly during the pandemic
- Podcast idea: How can doctors take care of their mental health?
A brand campaign that worked:
This ad by Max Hospital shows how doctors work hard when you are sick, to make sure that you reach home to your loved ones as soon as possible.
|JULY 2021CONTENT CALENDARA lot of heart goes into the creation of this monthly newsletter.|
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|July – The monsoon with all its hope, trials and tribulationsThere is something magical about July. The sky is overcast, the temperatures have dropped, and the scorching summer heat is a distant memory. This time, many of us are also praying that the rain washes away the memories of the difficult summer of 2021. We can always see the signs of invigorated hope all around us. People might cautiously decide to step out of their homes to resume their normal lives, yet again. With schools and colleges mulling reopening, students will be eager to interact with their peers on campus. The threat might not be gone- but committing to social distancing and taking vaccinations on time seem to be the long-term solution that could help us go back to the happy-go-era of mask-less socializing. Until then, it looks like we might still be in the home stretch to beat the pandemic. However, staying indoors for a little while longer isn’t bad- you can still continue your efforts to connect with your customers. From World Youth Skills Day to International Day of Friendship, this month is chock-a-bloc with events that can help you initiate conversations and further your brand’s #contentmarketing efforts. Read our July blog to see what Scatter Recommends|
Scatter – #EngageUnfoolishlyScatter drives results. Brands that have worked with us have seen a drastic increase in content stickiness, reduced bounce rates, better email open rates and better CTR’s. We plan, produce, promote and progress a brand’s content standing.
|29th June 2021 MOST READ THIS MONTH: Insurgency in Mozambique: Oil and Gas under threat?|
|The insurgency in Mozambique hit international headlines in early 2021 following a multi-pronged, well-organised and deadly attack on Palma – just a few kilometres away from one of Mozambique’s oil and gas interests at the multi-billion dollar Total Energy site in Afungi. Senior Regional Analyst for Africa, Viraj Pattni, explores the origins, background, tactics, targets and significant activities of the group behind these attacks, and takes a look at some possible scenarios going forward, and the threat level presented by the Mozambique insurgency. ⇒ CONTINUE READING|
|War in Afghanistan: What does it mean for the future of the TAPI Gas Pipeline? The latest episode of The Insight explores the ongoing conflict between the Taliban and Afghanistan’s security forces that has created severe, widespread insecurity in the country, a situation that could be further exacerbated by the planned US withdrawal from Afghanistan by 11th September 2021.|
|MORE FROM THE BLOG: A guide to threat intelligence for the mining industry|
|Our guide to threat intelligence for mining provides an overview of the traditional and emerging threats to your industry in 2021, as well as outlining a practical approach to how you can use threat intelligence for mitigating the risk and proactively protecting your people and assets. ⇒ FIND OUT MORE|
|MORE FROM INTELLIGENCE FUSION:|
|Catch up: Crisis in the Eastern Mediterranean – The Geopolitical Impact of Greece/Turkey relations|
|READ [5 MIN]:Conflict between Greece and Turkey, with overlapping claims of sovereignty in Agean and Eastern Mediterranean seas leading to regular clashes and occasional significant flare-ups, caused the EU and US to call for de-escalation at a recent NATO summit. We took a look at this ongoing ‘frozen conflict’ and the likelihood of any escalation between the two countries.|
|⇒ READ NOW|
|Catch up: Instability and insurgency in the Sahel – The key security risks to gold mining operations|
|READ [5 MIN]:A deadly insurgency being waged by Al Qaeda and Islamic State affiliated jihadists, a fragile political situation, severe levels of poverty and weak state authority are just some of the security challenges being faced across the borders of Mali, Burkina Faso and Niger. Our report dives deep into the risks facing companies looking to capitalise on the region’s rich gold resources.|
|⇒ READ NOW|
|COMING SOON FROM INTELLIGENCE FUSION:|
|Coming Soon: What Does the Future of the Oil and Gas Security Look Like?|
|FREE GUIDE:Look out for an exclusive threat intelligence guide to the oil and gas industry, and what the future of security in the industry may look like|
|Coming Soon: Kidnap and Ransom Activity in South America|
|INTELLIGENCE REPORT:An Intelligence Fusion report covering recent kidnap and ransom activity in Central and South America – and how it might impact the extractive sector|
|The Insight: Brexit and Northern Ireland In the next episode of the Insight video series, Regional Analyst Scott MacDonald will explain the ongoing security situation in Northern Ireland, and reactions in the country to Brexit and the Northern Ireland Protocol. Subscribe to our YouTube channel to be the first to see it.|
|See the data behind our analysiswith a free trial of Intelligence Fusion. Schedule your demo to get set up.|
To celebrate the anniversary of that stirring speech, here are 10 other presidential speeches that have changed the course of history.
The period for a new election of a citizen to administer the executive government of the United States being not far distant… I should now apprise you of the resolution I have formed, to decline being considered among the number of those out of whom a choice is to be made.
— George Washington
George Washington’s “Farewell Address” of 1796 set the standard that U.S. presidents would serve only two terms in office. As the most popular figure of his day, and the first to hold this office,, Washington could have served as President for life. Instead, he chose to step down from his position of power, putting the good of the nation before his personal ambition. Washington had already displayed his selflessness when, in 1783, he gave up his military power to Congress. When King George III of England was told Washington meant to return to private life he declared, “If he does that, he will be the greatest man in the world.”
‘A house divided against itself cannot stand.’ I believe this government cannot endure permanently half slave and half free.
— Abraham Lincoln
Abraham Lincoln delivered his historic “House Divided” speech in 1858 when he was chosen as the Republican nominee for the presidency. The United States was already on the precipice of war over the matter of slavery, and Lincoln told voters that they would not be able to ignore the issue much longer. There would have to be a great reckoning, and it was not one that Lincoln intended to lose.
With malice toward none; with charity for all; with firmness in the right, as God gives us to see the right, let us strive on to finish the work we are in, to bind up the nation’s wounds, to care for him who shall have borne the battle and for his widow and his orphan, to do all which may achieve and cherish a just and lasting peace among ourselves and with all nations.
— Abraham Lincoln
After Lincoln won the presidency in 1861, the United States endured a bloody civil war over the issue of slavery. In his second Inaugural Address in 1865, with the Union at the precipice of victory and millions of enslaved people freed by the Emancipation Proclamation, Lincoln set out his bold vision of reconstruction and reconciliation between the North and South.
It is that the world be made fit and safe to live in; and particularly that it be made safe for every peace-loving nation which, like our own, wishes to live its own life, determine its own institutions, be assured of justice and fair dealing by the other peoples of the world as against force and selfish aggression. All the peoples of the world are in effect partners in this interest, and for our own part we see very clearly that unless justice be done to others it will not be done to us.
— Woodrow Wilson
Despite campaigning for President on a vow not to enter the First World War, Woodrow Wilson found himself leading the United States into the conflict. In 1918, looking toward the peace that would follow the war, Wilson gave a speech setting out 14 points necessary for a lasting settlement. His plan led to the creation of the League of Nations, which paved the way for the United Nations of today.
Let me assert my firm belief that the only thing we have to fear is fear itself.
— Franklin D. Roosevelt
In Franklin D. Roosevelt’s first Inaugural Address in 1933, he set out clearly the dire state of the nation amid the Great Depression. Yet he also sought to comfort Americans and promised change. Reflecting that fear itself was the only true obstacle, Roosevelt set out his project to rebuild the United States, the New Deal, telling his audience that “this nation asks for action, and action now.
The United States pledges before you — and therefore before the world, its determination to help solve the fearful atomic dilemma — to devote its entire heart and mind to find the way by which the miraculous inventiveness of man shall not be dedicated to his death, but consecrated to his life.
— Dwight Eisenhower
In 1953, the United States and the Soviet Union were facing each other in a Cold War that threatened at any moment to turn into a destructive conflict of atomic warfare. In his “Atoms for Peace” speech, Eisenhower opened up nuclear technology to the world, instead of guarding it secretly. Trading fear for knowledge, this helped demystify the new science, which paved the way for the development of nuclear energy around the globe.
And so, my fellow Americans: ask not what your country can do for you — ask what you can do for your country. My fellow citizens of the world: ask not what America will do for you, but what together we can do for the freedom of man.
— John F. Kennedy
John F. Kennedy laid down a challenge to Americans and to the world in his Inaugural Address of 1961. His speech set the tone for a government that would bring the nation together and foster a global community. Promoting service over selfishness, he promised the country that no challenge would be too great if people worked together.
We cannot, we must not, refuse to protect the right of every American to vote in every election that he may desire to participate in… It is all of us, who must overcome the crippling legacy of bigotry and injustice. And we shall overcome.
— Lyndon Johnson
The United States in 1965 (as it is now) was struggling with issues of racial injustice. After 600 civil rights marchers in Selma, Alabama, were brutally attacked by state troopers, the nation was shocked into action. President Johnson went to Congress and pressed for the passage of the Voting Rights Act. The new law would guarantee equal rights to vote to all U.S. citizens by abolishing discriminatory voting laws.
Mr. Gorbachev, tear down this wall!
— Ronald Reagan
The Cold War had dragged on for 40 years by the time President Reagan stood to speak beside the Brandenburg Gate in a divided Berlin in 1987. Outlining simple demands, he challenged the Soviet Union to speed up its promises of reform and freedom. It marked the closing chapter of an age of uncertainty, and promised better relations between the two global superpowers.
For when we have faced down impossible odds, when we’ve been told we’re not ready or that we shouldn’t try or that we can’t, generations of Americans have responded with a simple creed that sums up the spirit of a people: Yes, we can. Yes, we can. Yes, we can.
— Barack Obama
In a campaign speech in New Hampshire in 2008, Barack Obama hit on a phrase that channelled the optimism of America. He would later repeat it in his acceptance speech delivered on November 4, 2008 in Chicago after his victory.. He reminded Americans, “A man touched down on the moon, a wall came down in Berlin, a world was connected by our own science and imagination… America, we have come so far.”
Find out who you are and do it on purpose.
– Dolly Parton
HEAR HER ROAR
There’s something so special about a woman who dominates in a man’s world. It takes a certain grace, strength, intelligence, fearlessness, and the nerve to never take no for an answer.
TAKE WHAT’S YOURS
Power’s not given to you. You have to take it.
DO ONTO OTHERS
Being the Queen is not all about singing, and being a diva is not all about singing. It has much to do with your service to people.
– Aretha Franklin
I’ve been out of the box my whole entire career and I’m staying out of the box.
– Donna Summer
As women, we have to start appreciating our own worth and each other’s worth. Seek out strong women to befriend, to align yourself with, to learn from, to collaborate with, to be inspired by, to support and be enlightened by.
IT’S ALL YOU
I didn’t need a role model. I didn’t need to try to be like someone else. I just needed to be me.
– Queen Latifah
EMBRACE YOUR QUIRKS
Continue to embrace the things that make you unique, even if it makes others uncomfortable. You are enough.
– Janelle Monáe
I don’t think that we are born with a finite number of dreams. One thing about dreams is that they can be whatever you want them to be, you don’t have to put a limit on them, you don’t even have to know them.
CARRY IT WELL
It’s not the load that breaks you down, it’s the way you carry it.
– Lena Horne
DIVA LESSONS FROM A DIVA
It takes a long time to get to be a diva. I mean, you gotta work at it.
– Diana Ross
IT’S NOT ME, IT’S YOU
I don’t care what people think about me, I care what they think about themselves.
– Lady Gaga
DARKEST BEFORE THE DAWN
The way I see it, if you want the rainbow, you gotta put up with the rain!
– Dolly Parton
YOU DO YOU
Don’t try to lessen yourself for the world; let the world catch up to you.
BORN TO SHINE
You have to be unique and different and shine in your own way.
– Lady Gaga
I think fearless is having fears but jumping anyway.
– Taylor Swift
A lot of people are afraid to say what they want. That’s why they don’t get what they want.
KEY TO SUCCESS
For me, success is a state of mind. I feel like success isn’t about conquering something; it’s being happy with who you are.
– Britney Spears
Photo Credit: Marc Pfitzenreuter/ Getty Images
This is Brain Pickings midweek pick-me-up, drawn from my fifteen-year archive of ideas unblunted by time, resurfaced as timeless nourishment for heart, mind, and spirit. (If you don’t yet subscribe to the standard Sunday newsletter of new pieces published each week, you can sign up here — it’s free.) If you missed last week’s edition — an antidote to the age of anxiety: Alan Watts on happiness and how to live with presence — you can catch up right here. If my labor of love enriches your life in any way, please consider supporting it with a donation – all these years, I have spent tens of thousands of hours, made many personal sacrifices, and invested tremendous resources in Brain Pickings, which remains free and ad-free and alive thanks to reader patronage. If you already donate: THANK YOU.
“Practice kindness all day to everybody and you will realize you’re already in heaven now,” Jack Kerouac wrote in a beautiful letter to his first wife and lifelong friend. Somehow, despite our sincerest intentions, we repeatedly fall short of this earthly divinity, so readily available yet so easily elusive. And yet in our culture, it has been aptly observed, “we are never as kind as we want to be, but nothing outrages us more than people being unkind to us.” In his stirring Syracuse commencement address, George Saunders confessed with unsentimental ruefulness: “What I regret most in my life are failures of kindness.” I doubt any decent person, upon candid reflection, would rank any other species of regret higher. To be human is to leap toward our highest moral potentialities, only to trip over the foibled actualities of our reflexive patterns. To be a good human is to keep leaping anyway.
In the middle of his fifty-fifth year, Leo Tolstoy (September 9, 1828–November 20, 1910) set out to construct a reliable springboard for these moral leaps by compiling “a wise thought for every day of the year, from the greatest philosophers of all times and all people,” whose wisdom “gives one great inner force, calmness, and happiness” — thinkers and spiritual leaders who have shed light on what is most important in living a rewarding and meaningful life. Such a book, Tolstoy envisioned, would tell a person “about the Good Way of Life.” He spent the next seventeen years on the project.
In 1902, by then seriously ill and facing his own mortality, Tolstoy finally completed the manuscript under the working title A Wise Thought for Every Day. It was published two years later, in Russian, but it took nearly a century for the first English translation, by Peter Sekirin, to appear: A Calendar of Wisdom: Daily Thoughts to Nourish the Soul, Written and Selected from the World’s Sacred Texts (public library). For each day of the year, Tolstoy had selected several quotes by great thinkers around a particular theme, then contributed his own thoughts on the subject, with kindness as the pillar of the book’s moral sensibility.
Perhaps prompted by the creaturely severity and the clenching of heart induced by winter’s coldest, darkest days, or perhaps by the renewed resolve for moral betterment with which we face each new year, he writes in the entry for January 7:
The kinder and the more thoughtful a person is, the more kindness he can find in other people.
Kindness enriches our life; with kindness mysterious things become clear, difficult things become easy, and dull things become cheerful.
At the end of the month, in a sentiment Carl Sagan would come to echo in his lovely invitation to meet ignorance with kindness, Tolstoy writes:
You should respond with kindness toward evil done to you, and you will destroy in an evil person that pleasure which he derives from evil.
In the entry for February 3, he revisits the subject:
Kindness is for your soul as health is for your body: you do not notice it when you have it.
After copying out two kindness-related quotations from Jeremy Bentham (“A person becomes happy to the same extent to which he or she gives happiness to other people.”) and John Ruskin (“The will of God for us is to live in happiness and to take an interest in the lives of others.”), Tolstoy adds:
Love is real only when a person can sacrifice himself for another person. Only when a person forgets himself for the sake of another, and lives for another creature, only this kind of love can be called true love, and only in this love do we see the blessing and reward of life. This is the foundation of the world.
Nothing can make our life, or the lives of other people, more beautiful than perpetual kindness.
Feast on more of Tolstoy’s deeply nourishing Calendar of Wisdom here. Complement this particular fragment with Albert Einstein on the meaning of kindness, Jacqueline Woodson’s lovely letter to children about kindness, and Naomi Shihab Nye on the remarkable true story behind her beloved poem “Kindness,” then revisit Tolstoy on love and its paradoxical demands, his early diaries of moral development, and his deathbed writings on what gives meaning to our lives.
Today’s Inspirational Quote:
“Happiness is your dentist telling you it won’t hurt and then having him catch his hand in the drill.”
— Johnny Carson
Did you know…
… that today is Heeere’s Johnny Day? On this day in 1955, CBS introduced the prime-time variety show, The Johnny Carson Show. The half-hour program was one of the first starring vehicles for Carson, a Los Angeles-based comedian who came to the network’s attention as a monologue writer for The Red Skelton Show. Trivia fans: Ironically, the CBS show wasn’t well received and was cancelled 11 months later!