This day is celebrated to recognize the contribution of over 200 million migrant workers who work tirelessly to improve the lives of their family.
Content marketing ideas:
- Listicle idea: X Steps to prevent another migrant crisis during a pandemic
- Infographic idea: How to make the lives of female migrant workers safer
- Video idea: Here’s how ILO ensures the welfare of migrant workers
- Podcast idea: Can digitization provide better jobs to migrant workers?
Brand campaign that worked:
This ad by PhonePe shows the sweet exchange between a housewife and her migrant husband who has sent her a gift for her birthday.
World Day to Combat Desertification and Drought – 17 June