United Kingdom: It is not up to consumers to police modern slavery

United Kingdom: It is not up to consumers to police modern slavery (campaign-archive.com)

Did you know…

Did you know…

… that today is the birthday of the 3 Cent Coin? In 1851, the U.S. Congress authorized the silver three-cent piece. Some have said that it was the most useless American coin ever! And they may be right. LOL


Today’s Inspirational Quote:

“Open your eyes to the beauty around you, open your mind to the wonders of life, open your heart to those who love you, and always be true to yourself.”

— Maya Angelou

Weblog March 4, 2021

LoggiaLOH-djəPart of speech: nounOrigin: Italian, mid 18th century
1A gallery or room with one or more open sides, especially one that forms part of a house and has one side open to the garden.2An open-sided extension to a house.
Examples of Loggia in a sentence “Many modern houses feature a loggia that leads to the backyard and garden.” “Kevin loved to spend mornings on his loggia, drinking coffee and reading the paper.”

Seth Godin’s Newsletter

* A letter to your future self [ https://feeds.feedblitz.com/~/645468668/0/sethsblog/posts~A-letter-to-your-future-self/ ]

We often send metaphorical letters to our past selves, berating the choices we’ve made. We express regret about missed opportunities or past mistakes. It’s easy to blame our younger selves for the mess we’re in.

What would you say to your future self? And how would you feel when you read that letter in a few months or years?

Maybe you’d discover that the crisis or cataclysm you’re facing right now didn’t turn out quite as badly as you feared. Maybe you’d express some optimism that you could turn into action. And maybe you’d develop some empathy for your past self, who was just doing the best you could.

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National Security Day – 4 March 

This day is observed to appreciate and praise the work of the security forces of our country. 

Content marketing ideas:     

  • Listicle idea: Inspiring tales from the world’s most daunting battles 
  • Infographic idea: Countries with the highest military expenditure 
  • Video idea: What are the different divisions of the Indian Army? 
  • Podcast idea: Technology – the invisible threat and guardian of security 

International Women’s Day – 8 March 

This day is the focal point for the movement for women’s rights and equality globally. 

Content marketing ideas:     

  • Listicle idea: Here’s how you can celebrate International Women’s Day at your workplace  
  • Infographic idea: How long will it take for the gender pay gap to close? 
  • Video idea: How far have we come since the Me Too movement? 
  • Podcast idea: It’s time we stopped pitting women against women  

Brand campaign that worked:  

This ad by Viviana Mall shows that it’s the responsibility of each of us to speak up and ensure that women are safe and not subjected to harassment. 

International Day for the Elimination of Racial Discrimination – 21 March 

This day aims to mitigate racism around the world to reduce discrimination in all forms. 

Content marketing ideas:     

  • Listicle idea: How did Black Lives Matter become a global movement?  
  • Infographic idea: X Must-watch movies to educate yourself about racism 
  • Video idea: Combating racism in a world of hashtag activism  
  • Podcast idea: How to address the shades of racism in a brown household  

Brand campaign that worked:  

This ad by P&G shows how African-American people are discriminated against in America solely based on the color of their skin – even if they hold offices of power. 

World Down Syndrome Day – 21 March 

This day is celebrated to raise awareness about Down Syndrome and celebrate the uniqueness of the chromosome that causes it. 

Content marketing ideas:     

  • Listicle idea: Lessons on raising a child with Down syndrome  
  • Infographic idea: The best countries for neurodivergent people to live in 
  • Video idea: Sorry not sorry: What people with Down syndrome want you to know  
  • Podcast idea: Creating inclusive workplaces for colleagues with Down syndrome  

Brand campaign that worked:  

This video addresses the concerns of an expectant mother of a child with Down syndrome and reassures her that her child will be able to do everything its peers do. 

Seasoned PNUTs quotable

“Power concedes nothing without a demand. It never did and it never will.” — Frederick Douglass

“Arguing that you don’t care about privacy because you have nothing to hide is no different than saying you don’t care about free speech because you have nothing to say.” — Edward Snowden