MyGov Newsletter

Seth Godin’s Newsletter

Born to run (things)

The first half of Bruce Springsteen’s autobiography makes some things abundantly clear:

He had no natural ability to play the guitar. In fact, after his first lessons, he quit, unable to play a note.

He had no singing talent. Every group he was part of needed a lead singer, and it wasn’t him.

And just about everyone dismissed him. Audiences walked out, his first agent simply stopped returning his calls and bandmates gave up and moved on.

He didn’t even know how to drive a car. Not only wasn’t he dating in high school, he wasn’t even cruising around town, being a charismatic rock star.

Talent is overrated. Skill is acquirable.

Showing up is something almost every creative leader has in common. In business, in the arts, in society. Consistently shipping the work, despite the world’s reaction, despite the nascent nature of our skill, despite the doubts.

And community is essential. The people you surround yourself with can reinforce your story, raise the bar and egg you on.

After the fact, the community becomes an integral part of your story of success. But first, you have to commit to the journey.

[That’s what happens in the Creative’s Workshop.]

For more on the creative commitment, check out this extraordinary conversation between Brian Koppelman and director Ron Howard.


Don’t wait for life to come knocking on your door, open the door yourself and step through.
If opportunity doesn’t knock, build a door. (Milton Berle)
Focusing on irrelevant facts is like looking through clouded eyes.
Knowledge is power only if man knows what facts not to bother with. (Robert Staughton Lynd)

Army Day – 15 January

Army Day – 15 January  

Army Day Content Marketing Ideas

This day is celebrated to mark the day Field Marshal KM Cariappa took over as the first Commander-in-Chief of the Indian Army from General Sir Francis Butcher, the last British Commander-in-Chief of India. 

Content marketing ideas

Listicle idea: How to take care of your financial responsibilities before joining the army  

Infographic idea: What is the eligibility criteria of joining the Indian Army? 

Video idea: Realistic movies and series about war that you must watch  

Podcast idea: How do veterans cope with PTSD?  

Brand campaign that worked:  

This ad by Hyundai has an army officer narrate the story about how his train broke down on his way to report for his first posting, and how an unexpected meeting helped him get there on time. 

International Day of Education – 24 January