Did you know…

Did you know…

… that today is the start of Hot Tea Month? Nothing is quite as relaxing, reassuring or satisfying as a cup of hot tea. Hot Tea Month encourages you to branch out and try new types of tea to fit different moods, tastes and environments. So give green tea, chai tea or other varieties that you haven’t tasted before, a try!


Today’s Inspirational Quote:

“New Year’s Day. A fresh start. A new chapter in life waiting to be written. New questions to be asked, embraced, and loved. Answers to be discovered and then lived in this transformative year of delight and self-discovery. Today carve out a quiet interlude for yourself in which to dream, pen in hand. Only dreams give birth to change.”

— Sarah Ban Breathnach

Courtesy: Seth Godin’s Newsletter

A simple 4 x 4 for choices

Our life is filled with projects. We invest time, effort or money, and perhaps we get a result.

It’s useful to have a portfolio of projects, because not all of them are going to work.

The 4 x 4 grid looks like this:

It might be simple, but it’s not always easy. Success doesn’t always mean money, it just means that you got what you were hoping for. And while every project fits into one of the four quadrants, there’s no right answer for any given person or any given moment..

Here are some of the traps that are worth avoiding:

  1. All your eggs are in a low-chance basket. You’re taking a wild gamble, and it’s your dream. And you want a shortcut. The problem, of course, is that this isn’t a resilient long-term plan. Someone has to win the lottery tomorrow, but alas, that doesn’t mean it’s going to be you.
  2. You’re hoping to come out ahead by doing something that depends on scarcity, but you’re doing it in the top right quadrant. The problem is, so is everyone else. All of a sudden, your odds just went down. It’s easy to start an Insta account, but once everyone does it, the chances of becoming a top .01% traffic generating influencer are close to zero.
  3. You focus on only high-probability, low-value successes, even if the outcomes are not really worth your time. Getting a $3 an hour gig on a freelance site is easy, but it might not be worth it.

On the other hand, consider a portfolio of projects. Some of them have a very high likelihood of working out, and each one of these outcomes is pleasant, if not game-changing. Play often enough, though, and your persistent generosity will pay off.

And then, mix into that some of the moonshot projects that most people are afraid to take on. They’re afraid because they have equated “low chance of success” with “risky.” They’re not the same. Risky implies that failure will cost a lot. It won’t. You can thrive with this strategy because you have a portfolio, and because you realize that “unlikely” is not the same as “not worth trying.”

The best portfolios are persistent (because patience is a rare skill), they’re generous (so others root for you to succeed) and they build on each other (because then, even the ones that don’t work increase your chances for the next one to work out).

Here’s to a new year filled with possibility.

Welcome 2021 – Bye Bye 2020

January Content Marketing Ideas

Janus, the two-headed Roman god after whom the first month of the year is named, is said to look both, at the past and the future. As 2021 dawns, perhaps it is best that we do the same – learn from the lessons of the previous year while rebuilding the future with hope. Use these content marketing ideas to fuel a sense of renewed energy for the new year in your customers, from the fervent Republic Day to the International Day of Cleanliness. 

What’s new in January 2021?  

Potential roll out of COVID-19 vaccine  

Covid Vaccine Content Marketing Ideas

With multiple vaccines set to go on the floor in January, it looks like we will be one step closer to controlling the pandemic. So, what should your brand be talking about? 

Content marketing ideas

Listicle idea: X Common tips to follow before getting vaccinated 

Infographic idea: Who will be the first to get the vaccine? 

Video idea: How are vaccines developed? 

Podcast idea: Should you wait before getting the vaccine? 

New rule for check payments 

Check Content Marketing Ideas

RBI has introduced a new “positive pay system” for safer check payments. Here are some conversation starters so that your customers can understand this better. 

Content marketing ideas  

Listicle idea: Types of checks you should be aware of 

Infographic idea: What details are you required to reconfirm under the positive pay system? 

Video idea: Here’s how your check can be used to commit fraud 

Podcast idea: Alternative payment options you can consider apart from checks 

Fixed Days

New Year’s Day – 1 January  

New Year

Content marketing ideas

Listicle idea: Financial planning tips for the year ahead  

Infographic idea: Realistic New Year’s resolutions you should consider  

Video idea: What can we learn from 2020? 

Podcast idea: What to do if you’re ringing in the new year by yourself 

Brand campaign that worked:  

This ad by H&M articulates everyone’s hopes for 2021 after all the difficulties of 2020. 

Coming up: World Braille Day – 4 January  

Elizabeth Lesser: Say your truths and seek them in others | TED Talk

In a lyrical, unexpectedly funny talk about heavy topics such as frayed relationships and the death of a loved one, Elizabeth Lesser describes the healing process of putting aside pride and defensiveness to make way for soul-baring and truth-telling. “You don’t have to wait for a life-or-death situation to clean up the relationships that matter to you,” she says. “Be like a new kind of first responder … the one to take the first courageous step toward the other.”

This talk was presented at an official TED conference, and was featured by our editors on the home page.ABOUT THE SPEAKERElizabeth Lesser · Wellness specialistElizabeth Lesser helps her readers and students transform their lives after brushes with pain, adversity and life’s myriad problems.

Roister in 2021 – W.O.T.D.

RoisterROY-stərPart of speech: verbOrigin: Latin, late 16th century
1Enjoy oneself or celebrate in a noisy or boisterous way.
Examples of Roister in a sentence 
“Let’s get dressed up and roister in our living room this year.” 
“I plan to roister and party over Zoom with friends around the world.”

Wish you a Very Happy New Year.

Did you know…

… that today, besides being New Year’s Eve (Happy New Year, everyone!), Auld Lang Syne Day? Guy Lombardo and his Royal Canadians played “Auld Lang Syne” as a New Year’s Eve song for the first time on this day in 1929. Auld Lang Syne had been the band’s theme song long before 1929. However, this night was the start of a New Year’s Eve tradition as Lombardo’s famed orchestra played at the Hotel Roosevelt Grill in New York City to usher in the new year.


Today’s Inspirational Quote:

“Tomorrow is the first blank page of a 365-page book. Write a good one.”

— Brad Paisley

ChineseVirus – Report Card via WhatsApp University for 2020

Corona Virus Submitted its ‘Annual Performance Appraisal ’ for 2020 for promotion, it reads like this:

  1. Responsible for Global Digital Transformation and fast-tracking.

2.Reduction of Global CO2 emission.

3.Five million jobs “restructuring”.

4.Global Hygiene initiatives:
Ensured 100% compliance on washing hands… leading to collateral reduction of other communicable diseases.

  1. Made global industry shift to WFH – saved exposure and costs.
  2. Reduction in global noise pollution by making everyone keep their mouth shut (while masked).
  3. Taught cooking, vegetable shopping, housekeeping to many.
  4. Highlighted the importance of governance, adaptability and long term planning, by all sectors.
  5. Spiritual contribution – Provided ample time to all egoistic and self-centered people to contemplate their moral nature.
  6. Provided a big boost to the Pharma sector, brought small utility stores back into priority.
  7. Taught the family values and values of life.
  8. Taught how to manage funds by avoiding so called necessary but truly unnecessary expenses.
  9. Oriented masses to prevention of disease through Yoga, cycling, walking and healthy lifestyles.
  10. Ushered a new phase of social reforms- in controlling ostentatious and wasteful expenditure in socio-religious events.

After due appraisal
Covid19 Coronavirus is promoted to next higher level with a mutant version.