Revolutionary archaeology reveals the deepest possible Anthropocene | Aeon Essays

Revolutionary archaeology reveals the deepest possible Anthropocene | Aeon Essays

It turns out that ‘beiger’ isn’t a word

It turns out that ‘beiger’ isn’t a word

Perhaps it should be, given how much time is spent trying to make things more and more beige.

Bland is not a helpful goal.

The goal could be to become useful, remarkable and worth seeking out. To do something that’s hard to replace, groundbreaking or thrilling. Generous work that makes things better.

Beiger doesn’t help.

Courtesy: Seth Godin’s Newsletter

nik’s ebook summary newsletter

Hey, it’s Nik with a new book summary for you!

We have some big plans forming in the background with Four Minute Books, part of which might affect how often we publish new summaries. We don’t have it figured out yet, but as soon as we do, I promise we’ll let you know – along with some exciting news on what’s coming up 🙂

For now, this week, we’ve added only one new title – but it’s a great one, written by one of psychology’s most prolific researchers. Let’s take a look!

The Power of Bad by John Tierney and Roy Baumeister

1-Sentence-Summary: The Power Of Bad gives some excellent tips on how to become happier by identifying your tendency toward negativity and what psychology and research have to show you about how to beat it.

  1. For every negative experience you have, try to get at least four positive ones.
  2. People listen to criticism more even when it’s within a sea of compliments, but it can help them grow if done correctly.
  3. If you’re around someone with a bad attitude, you’re more likely to develop one yourself, so you should remove these people from your life.

If you want to become happier by learning how to remove negativity from your life, this book is for you.

That’s it, short and sweet this week!

Happy reading,

PS: Want to get more out of everything you read? Check out our guide!​​

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Marcus Aurelius

“At dawn, when you have trouble getting out of bed, tell yourself, “I have to go to work – as a human being. What do I have to complain of, if I’m going to do what I was born for – the things I was brought into the world to do? Or is this what I was created for? To huddle under the blankets and stay warm?”
— Marcus Aurelius (Meditations)

What’s the Opposite of Déjà Vu? | Word Genius

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What’s the Opposite of Déjà Vu?
Thursday, October 32 min readFacebook Icon
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You may encounter these disconcerting moments from time to time — instances where you walk into a new situation and find it oddly familiar despite never having experienced it before. This common phenomenon is called déjà vu, French for “already seen.”
At its opposite is a slightly less common phenomenon — jamais vu, which translates to “never seen” in French. It’s when you’re in a familiar situation but suddenly feel as if you’re experiencing it for the first time. This could happen with a certain place, an action, or even a person. Your sense of knowing disappears despite recognizing that something has occurred before.
Imagine, for example, that you’re driving to work or to your favorite shopping spot. You turn down one lane and suddenly find yourself momentarily at a loss — “Am I supposed to turn right or left next?” you wonder, even though you’ve driven this path so many times it’s muscle memory now.
At other times, you may find yourself forgetting certain details — blanking out, or unable to remember a name you use every day. It’s that frustrating “tip of the tongue” feeling where you just can’t get the words out. These floundering moments that leave you bewildered, blindsided, and questioning your memory are perfect examples of jamais vu.

You’ve Experienced Jamais Vu Without Knowing It
If you think you’ve never experienced jamais vu, think again. Pick a word — “shampoo” — and repeat it 15 to 20 times. Does it sound odd? Does it sound fake? Has it lost all meaning? Logically, you know what shampoo is, but it becomes an unfamiliar term as you repeatedly voice it aloud.
In 2006 a study conducted by cognitive neuropsychologist Chris Moulin induced jamais vu in his study participants with this word repetition method. In the experiment, 92 volunteers wrote the word “door” 30 times in one minute. Sixty-eight percent reported symptoms of jamais vu as they began to doubt the reality of the word. Moulin went on to relate the brain fatigue with schizophrenia, likening the mental illness to a chronic and extreme form of jamais vu.
It might be easier to understand it as a glitch in the system. When you experience jamais vu, you may try to reason with yourself that the situation should be familiar, but there’s a hiccup. The part of your brain that’s supposed to be processing and logging the information, connecting it to past experiences, isn’t responding in kind, leaving you wondering how to react.
If you experience this sensation on a few rare occasions, don’t worry — it’s completely normal. If this bewildering feeling starts to happen more regularly, consider a visit to your doctor. Jamais vu can also describe symptoms of certain neurological conditions.
At the end of the day, jamais vu, like déjà vu, is a tricky phenomenon to explain, but still a normal human occurrence. The next time you pause, bewildered, during a summary of your favorite movie, or briefly panic over which turn to take while on your evening jog, remind yourself it’s probably just a moment of jamais vu.

Photo Credit: Ben Sweet/ Unsplash

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wisdom quotes

All your actions you make today can bring you a better tomorrow.
What you do today can improve all your tomorrows. (Ralph Marston)
Judge your day by the seeds you plant for tomorrow, not by the harvest you received from the seeds of yesterday.
Don’t judge each day by the harvest you reap but by the seeds that you plant. (Robert Louis Stevenson)


for-FENDPart of speech: verbOrigin: Middle English, 14th century
1Avert, keep away, or prevent (something evil or unpleasant)2Protect (something) by precautionary measures.
Examples of Forfend in a sentence “The fence should forfend rabbits getting into the garden.” “We need to rent tents to forfend against any showers during the reception.”

7. World Mental Health Day –10th October

7. World Mental Health Day 10th October

World Mental Health Day

This day raises awareness of several mental health issues and aims to destigmatize the myths around them. This year, the focus is on suicide prevention.

Content marketing ideas:

  • Listicle idea: How to respond if someone shares their mental health journey with you
  • Infographic idea: X Mental health helplines you should be aware of
  • Video idea: How can having a mental illness affect your memory?
  • Podcast idea: How can you take care of your mental health during quarantine?

Brand campaign that worked:

This ad talks about how you should talk about mental health with your friend if you feel something is amiss – even if that conversation may seem awkward.

8. World Migratory Bird Day 10October

Migratory Bird Day

This day is celebrated to highlight to need for the conservation of migratory birds and their habitats.

Content marketing ideas:

  • Listicle idea: X Birds that are at risk due to rising global warming levels
  • Infographic idea: Which are the migratory birds in India and their seasons?
  • Video idea: Sanctuaries in India for every bird lover
  • Podcast idea: X Tips to observe birds without scaring them