… that today is National Father-in-Law Day? Whether grumpy and gruff, quiet and sweet or the handiest man around, remind him how much he is loved and appreciated this Father-in-Law Day!
Today’s Inspirational Quote:
“Did you ever notice that the first piece of luggage on the carousel never belongs to anyone?”
— Erma Bombeck
The proliferation of nuclear families, and higher income has led to a surge in demand for trained domestic help. MyChores is tapping technology to connect employers and workers to resolve this problem.
At a Glance
Founder: Andrew V
Year it was founded: 2016
Where is it located: Mumbai
The problem it solves: Reliable domestic help
Sector: Service providers
A medical emergency in 2011 forced Andrew V to seek the services of a trustworthy domestic help. But that didn’t happen, and he was forced to take a long leave from TATA Capital, where he worked then. That one incident led him to think deeper and Andrew, who has over 23 years of experience in sales and marketing at companies like Anagram Finance Ltd and TATA Capital Ltd, decided to start up.
MyChores took shape in 2014 to help people get the help they needed at home – be it maids, caretakers, cooks, drivers, or pet custodians. Founded by industry professionals with a combined experience of over 50 years, the online assisted search service helps search, screen, and shortlist the best candidates in any category of domestic help, and quickly.
It also provides help for specific services such as baby care, elderly care, and deep cleaning of homes.
Andrew’s idea was to be “the most dependable platform” for employers and helpers to seek each other out through technology. He, along with co-founding member Vikas Kumar hired tech people to build the backend and technical platform for the venture.
Domestic helps only need to register with MyChores, instead of going door-to-door or checking for vacancies with security guards at apartments. Domestic help registered with MyChores are paid between Rs 6,000 and Rs 15,000.
MyChores targets double-income nuclear families and households. Its USP includes a strict screening process and the speed with which it sources help. The startup has its own worker database, and does not depend on other local agencies.
Founder Andrew V
However, the most challenging task, Andrew says, was getting workers on board. “It was not easy to source workers, but over the years we tried a host of ways, including outreach programmes through NGOs, print ads, SMS blasts, referrals etc. Today we know what works in which area to source workers – that’s our secret sauce. We currently have over 50,000 maids registered with us across Mumbai, Thane, and Navi Mumbai,” Andrew says.
MyChores, which started operations in Mumbai with a two-member team, has now grown to a 25-member team spread over sales, IT, and operations.
How it works
MyChores receives customer inquiries online. Its system screens requirements and puts out a job opening for relevant candidates in the area. The placement team follows up and connects with relevant candidates. They further re-screen candidates who respond and match them with client requirements. A phone interview is followed by a personal interview with the client.
“The best part is that all this happens within two days. The worker gets placed within one to two days of a customer registering his or her requirement,” Andrew says.
A token advance of Rs 1,000 needs to be paid for registration, after which the selected help has a two-day trial period to gauge customer fit. At the end of the trial period, the customer pays a one-time placement fee of Rs 500 to Rs 15,000 depending on the category of help hired.
The services provided include police verification and a replacement in case the help chooses not to continue.
Since the helpers work in households and not in establishments, labour laws are not applicable. Though two days of leave every month and an annual leave of 7-10 days during festivals is discussed informally, it is not enforced; leaves can be modified, according to households and helpers.
MyChores acquired initial customers through geography-specific marketing activities. It opted for newspaper inserts, direct mailers, and small marketing activities before moving to digital marketing.
It seems to have worked for the startup, which now claims a client list of more than 5,000 people, including quite a few celebrities. Their clients include Schauna Chauhan, CEO, Parle International; and sport shooter Heena Sidhu, among others.
“The traction we get in a day now is what we used to get in a month during our initial days. Revenue growth has been fantastic and we are growing at over 300 percent year-on-year,” Andrew says.
MyChores was bootstrapped with a capital of Rs 1 crore, and later raised Rs 60 lakh from an individual investor in June 2017. As of March 2018, it reported total sales of over Rs 60 lakh with a profit of Rs 5 lakh. With monthly revenue of Rs 7 lakh currently, MyChores is targeting revenue of Rs 1.5 crore in the current financial year and a profit of Rs 20 lakh.
The startup is also in talks with a few angel/individual investors to raise Rs 5 crore to strengthen its worker outreach programmes, and expand to other metros. By 2022, MyChores has plans of going for an IPO.
Maid in India?
Andrew says there are about 150 million semi-skilled and unskilled workers in India, of which 20 million are domestic help.
Every urban family now depends on their domestic help to keep their homes running. Author Tripti Lahiri, quoting census data in her book Maid in India, writes that the decade after liberalisation saw a whopping 120 percent rise in the number of domestic workers in India – from 740,000 in 1991 to 16.2 lakh workers by 2001. Delhi Labour Organisation data reveals there are over 5 crore domestic workers in India, most of them women.
“The biggest challenge in this emerging and developing market is to reach and mobilise workers as most of them don’t use online tools. It will take some more time for them to get used to the idea of reaching out to a platform to find jobs. Once they get used to the idea, it will snowball and we will see the hockey
Help a younger student with their work
Make your voice count – sign a petition for a good cause
Make someone’s day – tell a friend why you appreciate them
Gift someone something they complimented you for
Feed a stray animal if you spot one
Answer the phone in a cheerful voice – even if it is a sales person
Offer to babysit your siblings/cousins/nephews/nieces etc
Treat a friend – buy them lunch!
Reconnect with your grandparents or an elderly person you know – give them a call!
Help someone academically – lend them your study note
8:38 AM (2 hours ag
Birds of a Feather Flock Together Meaning: People tend to associate with others who share similar interests or values. Have to find more and more likeminded people going forward that people poles apart.
Rain on Your Parade Meaning: To spoil someone’s fun or plans; ruining a pleasurable moment. No. Not happening. Won’t do that.
Hit Below The Belt Meaning: A boxing term. Also often used to refer to inappropriate words, or comments that are too personal. NEVER.
Poke Fun At Meaning: Making fun of something or someone; ridicule. Not happening, I am in a learning mode. Learnt a bit of self=hypnosis on Udemy and will try and find internal peace. have a Heavy head though 🙂
Quality Time Meaning: Spending time with another to strengthen the relationship. Yes meeitng coming up. started a new startup too.
Fool’s Gold Meaning: Iron pyrities is a worthless mineral that resembles gold. May write another poem today on this topic.
Tug of War Meaning: It can refer to the popular rope pulling game or it can mean a struggle for authority. Have no tug of war situation except one tough pricing negotiation coming up tomorrow..
Curiosity Killed The Cat Meaning: Typically said to indicate that any further investigation into a situation may lead to harm. I think enroling in 58 couses on Udemy is ENOUGH !
Throw In the Towel Meaning: Giving up; to surrender. No. Never. Not happening.
Eat My HatMeaning: Having confidence in a specific outcome; being almost sure about something. Yess. Will begin teaching SCM Logistics course again and take up paid coaching/ mentoring assignments for Branding/ Hyperscaling of startups.
|Never waver on integrity. If someone calls you bossy because you didn’t let them push you around, so be it.|
|— Mary Barra|
Stop Making Excuses for Who and Where You Are
Because a lot of small choices can make a big difference.
Dan Waldschmidt September 9, 2016
What you do matters.
Everything. The big stuff. The little stuff. Even the annoying stuff.
It matters that you waste time. It matters that you blame others for your failures. It matters that you are lazy at times.
It matters because achieving your goals matters. And eliminating excuses is the pathway that takes you there. It’s the same path that every great achiever has followed.
Related: Stop Using These 3 Excuses If You Want to Be Successful
Sigmund Freud was booed off the stage the first time he presented his theories to a group of scientists in Europe. He went on to win the Goethe Award for his work in psychology.
Winston Churchill failed sixth grade and lost every public election he ran for until he was elected Prime Minister of England at the age of 62.
Albert Einstein didn’t speak until he was 4 years old, couldn’t read basic words until he was 7 and was expelled from school. He eventually revolutionized physics with his Theory of Relativity.
Henry Ford failed at farming, at being an apprentice and as a machinist, and went bankrupt five times. He modernized mass production.
Stan Smith was rejected as a ball boy for a Davis Cup tennis match because he was “too clumsy.” He won eight Davis Cup championships and is considered one of the greatest doubles tennis players of all time.
Charles Schultz had every cartoon rejected that he submitted to his high school yearbook. He was rejected by Walt Disney. He went on to create the most popular cartoon series ever: Peanuts.
Van Gogh only sold one painting his entire life—to a friend’s sister for about $50. He painted over 800 masterpieces, seven of which are cumulatively worth almost $1 billion.
Leo Tolstoy flunked out of law school and was labeled “unable to learn” by his professors. He went on to become one of the world’s greatest novelists (think War and Peace).
John Creasey failed as a salesman, a desk clerk, a factory worker and an aspiring writer, getting 754 rejection notices from publishers. He wrote more than 600 novels and is considered one of the greatest mystery writers ever.
Hank Aaron failed tryouts with the Brooklyn Dodgers and went 0-5 in his first game in the majors. He went on to set the MLB record for homeruns and held that record for 33 years.
Interesting website for the content writers. Very interesting weeks ahead indeed 1
“To dwell in Nirvikalpa Samadhi is to experience the God state, in which the soul knows itself to be God because it has shed all the limiting factors that had hitherto contributed toward false self-knowledge. The God state of the Siddha stands out in clear contrast with the body state of the worldly.
The worldly individual takes himself to be the body and dwells in a state dominated by the body and its wants. His consciousness centers on the body. He is concerned with eating, drinking, sleeping, and the satisfaction of other bodily desires. It is for the body that he lives and seeks fulfillment. His consciousness cannot extend beyond the body; he thinks in terms of the body and cannot conceive of anything that has no body or form. The entire sphere of his existence is comprised of forms, and the theater in which he lives and moves and has his being consists of space.
The first step toward the God state of Nirvikalpa Samadhi is taken when the body state is transcended. Shedding the body state means entering the sphere of existence comprised of energy. The soul then dwells in a state that is no longer dominated by forms or bodies. It is lifted up to the domain of energy.
Body or form is a solidification of energy, and to rise from the world of forms to the sphere of energy amounts to an advance toward a more primary and purer state of being. The energy state is free from many of the limitations that obtain in the world of forms. In this state, consciousness is linked with energy and continuously vibrates in and through energy.
In the energy state, the eating and drinking of the body state are paralleled by the absorption and assimilation of energy. At this level the soul acquires full control over energy and seeks fulfillment through its use. But its actions are still within the domain of spiritual limitation. It can see, hear, and smell many things that are inaccessible in the body state, and can perform many feats (for example, producing light in the dark or living for innumerable years only on energy), which seem to be miracles for those who are in the body state. The entire sphere of the soul’s existence is comprised of energy and is dominated by energy. All that it can conceive of or do is in terms of energy and is achieved by means of energy.
The energy state is the state of spiritually advanced souls; but it is far from being the state of Perfection, which expresses itself through the Nirvikalpa Samadhi of the Siddha.”
DISCOURSES, by Meher Baba, 7th ed, pp. 247-248
1987 © Avatar Meher Baba Perpetual Public Charitable Trust
photo: Meher Baba, 1930s
ALL NARROWNESS LIMITS LOVE
“True love is no game for the faint-hearted and the weak.
It is born of strength and understanding.
In its enthusiasm for the highest ideal, wise leadership can never afford to lose sight of the relative and practical. Human evolution proceeds by gradual stages from selfish violence to unselfish violence, and then from non-violence of the brave to the pure and incorruptible non-violence of truth as infinite love. Each individual exists at some point in this succession, and his duty in time of war is indelibly determined by that position.
All narrowness limits love. In the East, as in the rest of the world, humanity is breaking itself into narrow groups based upon caste, creed, race, nationality, religion or culture. All this is due to ignorance, prejudice and selfishness. It can only be mended by fostering a spirit of mutuality which will derive its strength from a sense of the inviolable unity of all life.
Creative leadership will have to recognize and then emphasize the fact that all men are already united, not only by their co-partnership in the great divine plan for the earth, but also by the fact that they are all equally the expression of the one life. No line of action can be really fruitful unless it is in complete harmony with this truth.
There must be love for friend and foe, good will, patience and forbearance. Man must try to remedy his own defects instead of clamoring about the faults of others. The world will soon realize that neither cults, creeds and ceremonies on the one hand, nor passionate striving for material welfare on the other, can ever bring about real happiness — but that selfless love and universal brotherhood can accomplish it.
The future of humanity is in the hands of those who have this vision, and the role of the East in that future will be an irreplaceable one if it knits its spiritual and human resources together into a creative synthesis of its ancient heritage.”
LISTEN, HUMANITY, pp. 143-144
1982 © Avatar Meher Baba Perpetual Public Charitable Trust
photo: copyright Meher Nazar Publications or MSI Collection
In my morning walk gerar today complete with The Shirt, jeans, hunter shoes, baton and all!
While at a the shop, buying Vicks tablets some auto/ truck drivers came.
One of them asked – are thefts common in this colony?
I said no..
He said are you a watchman ? ??
I smiled 😀👍❤️❤️❤️🙏
I said no. Why do you ask?
He said some one stoke diesel from my truck!
I said it is sad.
I remembered the old saying – you are anti-social social if you don’t get labelled!
I got a new one today!
Maybe, time for a makeover has come. I like to don a baton or s mountaineer stick while walking. I like black T’s. I love hunter shoes and broad belts. In love caps! Golf, Nepali, sports, balaclava, scarves, and I seriously thought maybe time to be social and invest in new walking gear ,😀👍❤️🙏
Never waver on integrity. If someone calls you bossy because you didn’t let them push you around, so be it.
— Mary Barra
Spiritual understanding is born of harmony between mind and heart.
This harmony of mind and heart does not require the mixing up of their functions.
It does not imply cross-functioning, but co-operative functioning. Their functions are neither identical nor co-ordinate.
Mind and heart must of course be balanced but this balance cannot be secured by pitching the mind against the heart or by pitching the heart against the mind.
It can be attained not through mechanical tension, but through intelligent adjustment.
——-AVATAR MEHER BABA
[Source- Discourses by Meher Baba, volume-I, p-141 (Copyright ©1967 by Adi K. Irani, King’s Rd., Ahmednagar, Maharashtra, India]
As reader of palmistry I was scared when one astrologer gave negative connotation of my head and heart lines going together.
- it had scared me.
Some of my rash decisions in life always told me about my inner conflict between my mind and heart.
It was soothing to read the Masters advice.